About Haunted Empire
Former Wall Street Journal reporter Yukari Iwatani Kane delves deep inside Apple in the two years since Steve Jobs’s death, revealing the tensions and challenges CEO Tim Cook and his team face as they try to sustain Jobs’s vision and keep the company moving forward.
Steve Jobs's death raised one of the most pressing questions in the tech and business worlds: Could Apple stay great without its iconic leader? Many inside the company were eager to prove that Apple could be just as innovative as it had been under Jobs. Others were painfully aware of the immense challenge ahead. As its business has become more complex and global, Apple has come under intense scrutiny, much of it critical.
Maintaining market leadership has become crucial as it tries to conquer new frontiers and satisfy the public's insatiable appetite for 'insanely great' products.
Based on over 200 interviews with current and former executives, business partners, Apple watchers and others, Haunted Empire is an illuminating portrait of Apple today that offers clues to its future. With nuanced insights and colorful details that only a seasoned journalist could glean, Kane goes beyond the myths and headlines. She explores Tim Cook’s leadership and its impact on Jobs’s loyal lieutenants, new product development, and Apple’s relationships with Wall Street, the government, tech rivals, suppliers, the media, and consumers.
Hard-hitting yet fair, Haunted Empire is a prescient analysis that reveals the perils and opportunities an iconic company faces when it loses its visionary leader.
Amazon Editor’s Pick for top spring business books in 2014
#1 best seller in Amazon Computers and Technology category
#8 overall in Singapore Strait Times List
#10 overall on Amazon Japan site
Recommended as top three must-reads by Inc. magazine
Translated in nine markets, including in Japan, Korea, Germany, Italy and Taiwan. Available soon in Russia.